From the team behind Native came Analogue Initiative, a 100% plant-based, sustainability-focused bar. Analogue crafted a new drinking and dining experience in Singapore focused on sourcing ingredients that minimize their environmental impact. I connected with Native's owner ahead of Analogue's 2021 grand opening to create a website that captures its innovative vision.

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I envisioned an informative and inviting website that combined the bold photography of their bar’s infrastructure and menu with a dynamic, modern aesthetic. I listened to Analogue’s team as they detailed the many signature pieces the bar had pioneered, from its 3D-printed bartop made entirely from recycled plastic bottles to the tabletops made from fungus mycelium.

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Inspired by the large waves of the centerpiece bartop that repeated in the logo, I designed a website with a flowing motion from one element to the next. I pulled colors from the custom bar structures, uniform elements that sit above the coarse-textured background of the bartop.

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Connecting with Analogue’s team from halfway around the world meant forging a partnership based on mutual creative passion. The care they had put into every surface, dish, and drink inspired me to showcase each element harmoniously in my design. I still visit Analogue and Native when I am in Singapore and try all their new menu additions. And while both bars primarily promote themselves on Instagram, they both reach 40K-50K site sessions annually.